Yet again I’ve come across organisations touting their latest efforts at communications inclusion especially on-line accessibility and or multicultural. Great, except for one thing! In order to take advantage of these features ie find and access them - in most cases you need to have high level English literacy, search and networking capabilities and or/ no accessibility issues of your own!
Those of us that have been in PR/Communications for more than a little while will clearly remember the days of the printed Annual Report. These would be printed in what was considered an appropriate economical quantity. How many of us then had the experience of the following year finding 80% of the print run, in the store room, still sitting in boxes? The point, is that in addition to perhaps overestimating need, most organisations after planning content and production of the report, put little thought into how they would circulate and how people would have access to it.
Inclusive Communications starts with awareness and moves onto creating communications activity, resources and techniques that are relevant. However, nothing is inclusive if the people who would be ‘included’ are unable to find out about what is available in the first place.
This message is critical for all forms communications, PR and marketing not just Inclusion.
Planning how your audience will know about and access information / communications, must be part of your primary strategy!
As usual, I can only stress the starting point is to create your own awareness of the need and benefits of Inclusive Communications. Participate in activities to expand your understanding, educate
your peers, managers and staff, audit your current communications for inclusion or review your style guide for inclusion.
I’m also naturally happy to assist you in dealing with the dilemma as discussed in this blog!
PS: If this is your first visit to the ComAbility blog or website, please feel free to explore and scroll down to read some of the earlier comments and thoughts! Feedback and enquires are also always welcome.