In a number of my blogs I have talked about the first step of developing your own awareness and understanding of potential
audiences who could have different needs in receiving, accessing and processing information. Now it’s time to move on.
It is time to have a close look at what you are already doing in terms of your communications activity. How approachable is your
organisation, your face to face communications, your on-line, your printed and other activities?
In using the word ‘approachable’, I mean a number of things. In most cases your targeted audiences will be diverse. In additional to more common demographics, they may have a different cultural perspective from the local mainstream. Will what you’re saying appeal to such people? Can they understand your message or are you presenting it in too complex language? A significant number of people wear reading glasses - are your core visual elements suitable? Can people contact you and feel comfortable expressing themselves to request information? Do you have processes to help you provide your information in other formats when the need arises?
These are only some of the questions you can ask yourselves.
The action to take involves doing an Inclusive Communications Needs Analysis to review of all your current communications activity against the full range of information styles that are relevant for your targeted audiences. What do you do well? What are the gaps and how significant are these? What changes are relatively easy to implement? Which ones require more resources? What are your priorities? Do you need to update your core Style Guide for inclusion? Do you need to introduce processes to provide alternative that you are unable to include in your core style and everyday activity?
In Australia, this is a great time of year to act. Many of us are in the process of winding up our budgets and spending for the end of financial year. Some are still pitching for budget, whilst most are
planning their projects and tasks from 1 July.
Take time to consider how beneficial Inclusive Communications can be to your bottom line. A relatively small investment of time and resources has the potential return of reaching and appealing to a wider audience. Through being available and accessible, you have the opportunity to bringing in more supporters, customers and business.
PS I’m looking forward to meeting some of you at a couple of events taking place in the next few weeks ECCV Work Solutions - Improving cultural diversity and inclusion in the workplace and or Disability and Digital Inclusion.
Finally don’t forget that I happy to assist and quote for all aspects of your Inclusive Communications.