COMMUNICATIONS SKILLS for COMMUNITY ORGANISATIONS ________________________________
Introducing Diversity &/ Disability Communicationshalf day * Differences from mainstream communications. * Legislative government background. * Issues of obtaining exposure. * Starting the development of an approach. Who should attend: Those with responsibilities that include representing &/communicating with audiences who have a sensory disability, from diverse cultures &/ with English low literacy.
Introducing a Communications Planning Templatehalf day A brief introduction to help in the creation of your own communication plan. This includes the establishment of a communications objective, identifying target audiences, choice of communications methods. Who should attend: Those with responsibilities to communicate / promote an organisation or event to both members &/ the wider community.
Creating Positive Image of your Community &/ Organisationhalf day * What is positive image & identity? * Gauging the image of your community /organisation & how this has developed. * Who influences image & how to reach them. * What’s your ‘story’? * Planning the campaign Who should attend: Those whose responsibilities include representing a CALD community, people with disabilities & / service providers.
HOW DO WE GET OUR MESSAGE OUT?
Getting to Know Communications Channelshalf day * What are the different forms of available media/channels- includes social and traditional media? * Who uses them & How do they work.? * How do they view/include ‘my community’? * What can I do to get more coverage/content on ‘my community’? Who should attend: Volunteers &/ those working within organisations who are responsible for communicating information.
Media Relations Basics half day * Choosing your target channel(s). * Understanding how they work & their priorities. * Preparing your approach. * Making Contact. * Developing a relationship. Who should attend: Volunteers &/ those working within organisations who are responsible for communicating information.
Introduction to Writing for Publication half day A checklist to help prepare media releases, interviews, articles & on-line. Who should attend: Volunteers &/ those working within organisations who are responsible for communicating information.
Prerequisite this session: An ability to write English to a senior high school standard / an ability to prepare written resources that will be checked for English, prior to distribution.